Nice to meet you

Bootstrapped solopreneur

After working as a designer at startups, design studios and in-house for 15 years, I quit my full-time job in 2019. Now I design and build digital products for myself and work with clients through Fractional.design – offering product design, design systems and embedded design leadership.

Selected experience

Freelance & consulting · 2019-now
Designing products, UI and design systems for agencies and businesses, through AN & Fractional.design.

Bang & Olufsen · 2017-2019
Design and concept lead for the B&O app through a major redesign and its merger with Beoplay. UI across apps, speakers, TVs and cars.

ustwo · 2012-2017
Client work with H&M, Sony, Adidas and Alphabet while the Malmö studio quadrupled in size.

UI for music making · 2007-2012
Pacemaker (DJ hardware and software), Reason Studios (Music production software) and Native Instruments (Soft synth).

See full history on LinkedIn.

Cross-dominant unicorn

My brain works a little differently. I have cross dominance – right-eyed, left-handed, right-footed – and, as I recently found out, ADHD. I never quite settled on a stronger hemisphere or a single track of attention. Hopeless at sports, easily lost down a good rabbit hole, but it’s also what lets me be the logical developer and the creative designer at once. A bit of a unicorn.

DJ and dance music enthusiast

I used to DJ a lot when I was younger. And I still very much enjoy spending time finding new music. Some of the places I've been lucky enough to DJ at include nightclubs in Berlin, Stockholm and Copenhagen and a ship in the Adriatic Sea. These days I share music on Studion, a platform I'm building.

Ex-pat family man

I was born in Gothenburg, Sweden and moved to Denmark 12 years ago and live just north of Copenhagen with my wife and three children.

alfrednerstu.com

This site is built with SvelteKit and is hosted on Risved. Email newsletter by EmailOctopus. Typeset in Proza Libre by Jasper de Waard of Bureau Roffa.

IndieMark

Level 0 - Register a domain name and have a personal website on that domain
Level 1 – IndieAuth, rel-me, posts, permalinks, h-entry, searchability
Level 2 – h-card, multiple types of posts, posse, actions, next/previous, search
Level 3 – Replies & webmentions, pubsub, search results
Level 4 – Comments & likes